Canadian Hotel Marketing & Sales Executives is a not-for-profit professional association, governed by a Board of Directors, formed in 1980. Throughout the years the organization has taken different shapes and forms and now is a predominantly Southern Ontario based association with several long-distance members. Monthly training programs offers members and guests the chance to discuss market trends, learn from experts and meet in a non-competitive environment.
To be the leading association in providing professional development opportunities to sales and marketing executives within the Canadian hospitality industry.
To provide exceptional education and training programs in order to improve the core of knowledge of our members.
To provide opportunities for information exchange between our members.
To develop and maintain accredited standards for hotel marketing and sales professionals.
To promote recognition and acceptance of the hospitality marketing and sales profession.
CHMSE is governed by an elected Board of Directors and is managed by Shelley Macdonald, Executive Director.